Jacob’s Pillow

graphic design // social media

Like many organizations during the COVID-19 pandemic, Jacob’s Pillow pivoted all of their programming digital for their 2020 season. My challenge as designer was to create a compelling carousel for both Instagram posts and stories to entice their audiences into this new engagement paradigm.

These posts were color coded according to The Pillow’s brand guidelines, signifying the event categories of the 2020 virtual season. These included watch (for watching performances), dance (for participating in professional level classes), connect (for community engagement activities) and learn (for lectures and artist talks).

Since these events appeal to many different audiences (performance attendees, aspiring professionals, families, and dance scholars), the visual language needed to be appealing across age groups while still adhering to The Pillow’s commitment to history and tradition.