Manhattan Birth

web design // ux design // branding

Manhattan Birth is a New York City-based birth services company, providing pregnant folks, new parents, and birth professionals the resources they need to support them through the transformative process of birthing and raising children.

The branding and website design for Manhattan Birth grew out of an extensive research process. Our research identified specific pain points and staff strain in their current web systems through data analytics and staff interviews. This research was conducted during the pandemic, where Manhattan Birth was also translating its previously in-person offerings to online settings.

We also surveyed clients and birth workers in the Manhattan Birth network to zero in on the company’s values, and what was essential to them about their web experiences.